Background
‍I'm an expat from New York City living permanently in Australia – a writer, designer and strategist with skills that span the full creative, marketing and product design stacks.

Approach
I combine contemporary best-practices with narrative structure theories, Hollywood pitching techniques and poetic rhythm. I'm driven by data, human-centric design and technology.

Philosophy
Design tells a story and stories can be designed. Engaging, effective content informs the inner narrative – where user and customer experiences start and end.